Kashlei™ · Brand & Press
Brand & Press Kit
Official Kashlei logos and guidelines for newsrooms, broadcasters, agencies and partners. You may use these assets to refer to Kashlei on screen, in print and in advertising, as supplied and per the guidelines below.
About Kashlei
Kashlei™ is an American owned and operated social platform. Member data is stored in the United States. On Kashlei, people connect, share and inspire — and buy from creators and businesses without ever leaving the app.
Logo downloads
Primary logo
Full logo with tagline. Use on white or light backgrounds.
Horizontal logo (on dark)
White wordmark lockup for dark backgrounds, lower thirds and dark ad units.
Symbol
The Kashlei people mark. Works on light and dark backgrounds.
App & social icon
Square icon for app badges, social-platform rows and avatars.
Color palette
- Kashlei Pink
#FF4D6D - Kashlei Purple
#7A3AED - Kashlei Blue
#00B4FF - Ink
#0B0B12 - Muted
#55556A - Soft panel
#F6F6FA - White
#FFFFFF
The brand gradient runs Pink → Purple → Blue at 110°.
Typography
Kashlei uses the native system sans-serif stack — San Francisco on Apple devices, Segoe UI on Windows and Roboto on Android — with Helvetica or Arial as fallbacks. Headlines are set heavy (800) with tight tracking; labels are uppercase with wide tracking. The logo wordmark is artwork: always use the supplied files rather than typing “Kashlei” in a font.
Usage guidelines
Do
- Use the supplied files as provided.
- Keep clear space around the logo equal to the height of the “K” in the wordmark.
- Keep the full logo at least 120 px (1 in / 25 mm) wide and the symbol at least 24 px.
- Use the primary logo on light backgrounds and the horizontal on-dark logo or symbol on dark ones.
- Write the name as “Kashlei” (capital K) and keep the ™ on first prominent use.
Don’t
- Recolor the logo or change the gradient.
- Stretch, squash, rotate, outline, or add shadows or effects.
- Rearrange, crop or redraw the symbol or wordmark.
- Place the logo on busy images or low-contrast backgrounds.
- Imply endorsement or partnership without written permission.
Display Kashlei like other social platforms
When a broadcast graphic, lower third, end card or ad shows a row of social platforms, include Kashlei the same way: use the app & social icon at the same height as the other platform icons, with the same spacing, and the handle in the same style (for example “Kashlei @yourhandle”). Don’t shrink or recolor Kashlei to match a monochrome row unless every icon in that row is treated the same — and for a monochrome row, contact us first.
Press contact
Media, interview and partnership inquiries: press@kashlei.com